I didn't even know it was happening.
Yes, I knew "personalization" is a part of Facebook, Google and the like, but I was quite shocked to learn that algorithms are limiting the type of information I get exposed to, even in a Google search. And I have absolutely no say in the matter.
I assumed the internet opened the world to me. I was no longer limited to what a handful of editors in newspapers and television determined should be published. Not true. Now, lines of code are making those decisions for me.
Take 9 minutes to watch this important TED talk by Eli Pariser. Eli is the founder of MoveOn.org but regardless of your political leanings, you will appreciate this eye-opening discussion on a hidden but very important trend.
If you want to learn more, there is also a good Q&A with Eli on the fabulous blog Brainpickings and he also has a new book out on the topic, The Filter Bubble.
Personalization has its upside, but taken too far the unintended consequences are too costly. What do you think?